General information on the use of cookies
The use of cookies (“Cookies Policy”) allows us to provide more user-friendly services to the users of our websites. This is not possible without the use of cookies. We optimize our information and offers based on the data collected via cookies. We use the cookies to fill the “shopping cart” if available and to continue to display the goods in the “shopping cart” when you use the website later. It is possible to achieve automatic login to the store through cookies. It is possible to prevent the use of cookies for our site via the configuration of the browser used. Likewise, you can delete cookies that have already been used via a corresponding browser function.
Without the use of cookies, it may be possible that parts of the website cannot be used or can only be used to a limited extent.
Information about special cookies
On our website, we use various cookies to analyze the use of the website and to advertise our products in a targeted manner. We use technologies from different providers (e.g. Google, Wiredminds, …).
Google cookies
Different cookies used in the context of the use of Google Analytics. These may change over time. Therefore, we describe the use of Google Analytics in summary here.
This website uses Google Analytics, the Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA)
Google Analytics allows data, sessions and interactions across multiple devices to be associated with a pseudonymous user ID. This allows user activities to be reviewed across devices.
With the help of these cookies, which are text files stored on your computer, an analysis of the use of this website is created. We use the “IP anonymization” function. Therefore, the data is processed in a state of the EU or another contracting state of the agreement within the EEA. In exceptional cases, the full IP address transmitted to a server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. On our behalf, Google evaluates the transmitted data and provides us with reports on website activity and usage. Furthermore, Google provides additional services related to the use of the website and the Internet. This purpose is also our legitimate interest in processing the data. The legal basis for this is § 15 par.3. TMG or Art. 6 para. 1 lit. F GDPR. The data collected in this way by the cookies will automatically deleted once a month after 6 months.
You can configure the management of cookies through a setting in the browser software.
You can prevent Google from processing your data by using the opt-out cookie (https://tools.google.com/dlpage/gaoptout?hl=de). To do this, you need to download and install the browser add-on. If you want to achieve this across multiple devices, you need to install this add-on on all of them.
As an alternative to the browser plugin, you can prevent the processing of your data by clicking on the following link. In this case, a so-called “opt-out cookie” is set, which prevents processing in your current browser.
Object to data processing / set opt-out cookie
Google+
Our pages contain plugins of the social network Google+. These are operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The Google+ button is recognizable by the Google logo (g) with the addition “+”. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection with the Google+ servers. This forwards the information that you have visited our website to Google. If you are logged into Google+ via your personal user account while visiting our website, Google+ can assign the website visit to this account. Interactions via the plugin, e.g. clicking the “+1” button or leaving comments, then transmitted to Google+ and stored there. If you would like to prevent such data transmission, please log out of Google+ before visiting our website.
For the purpose and scope of the data collection and the further processing and use of the data by Google+, as well as your rights in this regard and setting options for protecting your privacy, please refer to the privacy policy of Google+ http://www.google.com/intl/de/+/policy/+1button.html.
With your consent, our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion measurement. This allows the behavior of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data will store and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot influence by us as the site operator. Furthermore, a cookie stored on your computer for these purposes. You can find more information about protecting your privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
You can also use the Custom Audiences remarketing feature in the Ad Settings section under
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
disable To do this, you must login into Facebook. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: www.edaa.eu
You can prevent the processing of your data by clicking on the following link. In this case, a so-called “opt-out cookie” is set, which prevents processing in your current browser.
Set opt-out cookie and object to data processing
Delete and manage cookies
Depending on the browser you use, you can manage the use of cookies. You can find help for the most common browsers below.
Microsoft Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox:
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Google Chrome:
https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari:
https://support.apple.com/kb/PH21411?locale=de_DE
Opera:
http://help.opera.com/Windows/10.20/de/cookies.html
You have the following rights with respect to your personal data:
- Right of access to the personal data concerned pursuant to. Art. 15(1) GDPR.
- Right to rectification of inaccurate personal data pursuant to. Art. 16 GDPR.
- Right to erasure (right to be forgotten) of personal data concerning them pursuant to. Art. 17 GDPR.
- Right to restriction of processing according to. Art. 18 GDPR.
- Right to data portability according to. Art. 20 GDPR.
- Right to object to processing pursuant to. Art. 21 DSGVO, as far as the processing of personal data is based on a balancing of interests pursuant to Art. 6 para. 1 p. 1 lit. f GDPR is based. In doing so, we ask you to explain the reasons why we should not process your personal data. In the event of an objection, we will review the merits of the case and discontinue or adjust the data processing or show you our compelling legitimate grounds based on which we will continue the processing.
- Right to object at any time to the processing of your personal data for the purposes of advertising and data analysis in accordance with. Art. 21 par. 3 GDPR.
- Right not to be subject to automated decision-making, including profiling, which produces legal effects in relation to him or her in accordance with. Art. 22 GDPR.
- Right to revoke consent at any time according to. Art. 7 par. 3 DSGVO if you have given us consent to process your data. A revocation shall not affect the lawfulness of the processing conducted based on the consent until the revocation.
If you wish to exercise one of the above rights, you can contact your AA contact person or our data protection officer ([email protected]) at any time.
Furthermore, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of personal data concerning you violates applicable data protection law.
